Sephora is a French global chain of beauty stores. Highlighting about 3,000 brands, along with its own private mark, Sephora offers excellent items including beauty products, skincare, body, scent, nail care, hair care and beauty tools.
It is the largest beauty retailer in the world. Sephora was founded by Dominique Mandonnaud in 1969 in Paris, France. He built his first Sephora store in French Limoges. The beauty store is a dream come true for everyone who is into makeup and skincare. It’s one of the leading beauty retailers in the USA and Europe.
Sephora was obtained by Moet Hennessy Louis Vuitton (LVMH) in 1997. As of now, the Sephora chain has been expanded to the US, China, Italy, Czech Republic, Greece, India, Poland, Spain, Canada and the Middle East. Sephora makes its own beauty and skincare products but they also carry other brands in their stores. Right now, we can also buy wellness products from over 250 beauty brands at Sephora.
Sephora’s main headquarter is located in Paris, France. Sephora is also termed as a luxury beauty retailer. In 1999, Sephora’s team launched its online shop called “Sephora.com”. This made Sephora even more popular and it was a very important move that helped Sephora get into the business market. “Sephora” the name comes with a combination of “Sephos” which in Greek means “beauty”. The name itself sounds luxurious.
Around 2006, American brand JC penny was tied up with Sephora which helped increase its growth. It was a “store inside a store concept” which was a very new concept and never used by any company. In 2019, Sephora’s revenue was estimated to be 10 billion US dollars. Sephora has over 2,600 stores worldwide and has over 36,000 employees in the US alone. Sephora is also known for its testing program and for their lifetime return policy.
Sephora has performed incredibly well because of its consumer loyalty reactions and feedback they get from their web-based promoting procedures and this is one of the main reasons why the brand is running successfully. Sephora has definitely changed the game of shopping beauty and wellness products. Now the customers don’t have to go to different stores or websites of different products, they can simply come to Sephora and buy whatever product they want.