Interviewed by The Success Today – A Digital Webzine
𝟭) 𝗧𝗲𝗹𝗹 𝘂𝘀 𝗮 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
Myself Anjali Singh. Born in Bhopal and brought up in Lucknow, I graduated from Carmel Convent College and have done my MBA from Lucknow University. After completing my MBA, I took up various private jobs. Frustrated with the life in the private sector, in 2009, I decided to quit my job.
I felt a strong desire to empower and employ women who were in need of a better future. Hence, I formed an organization for Jute artisans. Women, in the organization, are trained on jute projects by the National Jute Board and are felicitated with a certificate from the Government of India.
It wasn’t an easy task. I faced several hardships. Convincing women from rural areas to work with me and getting raw materials to manufacture the products hasn’t been all roses. The desire to eliminate the deep-rooted intolerance to poverty and the problems faced by women and children of underprivileged society is what has kept me motivated in the hardest of times.
𝟮) 𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗳𝗶𝗲𝗹𝗱?
I started small with just one woman willing to join my organization. But through constant efforts, today I have more than 500 women employed. These women could not work out of their village so I took the workspace to their village. I felt responsible for uplifting and improving their lives.
Other than adding value to the lives of numerous women, I’ve also contributed towards saving the environment by spreading the use of jute bags and eliminating plastic. Our jute bags are customizable and made with utmost care.
There’s a proverb that I firmly believe in “Don’t give bread to a person, give him the art of earning the bread”. This teaching enabled me to give 500+ women the art to earn their livelihoods and add to their family income. My organization now gets mentoring support from the Netherlands-based organization “Women on Wings”.
𝟯) 𝗪𝗵𝗮𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗱𝗼 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝗰𝗶𝗮𝗹 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀/𝗰𝗹𝗶𝗲𝗻𝘁𝘀?
We make customized jute diversified products like jute bags, folders, jute jewelry, jute mats and much more. Customization with personalized branding is our USP. We supply products made out of eco-friendly fabrics like jute and cotton canvas fused with embroidery styles like chikankari, zari zardozi and ethnic paintings. Our clients range from individuals, corporates and industries to universities, PSUs and government & semi-government departments.
Jute is an eco-friendly substitute for plastic and polythene. Hence, our products are both stylish as well as environment friendly as they help in reducing carbon footprints from the environment.
𝟰) 𝗪𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝘀𝗼 𝗳𝗮𝗿 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
Working in this industry for so many years, I’ve earned the title ‘Queen of Jute’. I’ve earned immense respect, name and recognition for my work. Further, I was able to build a huge social network and clientele in the process and that’s no less than an achievement.
𝟱) 𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘆𝗼𝘂𝗿 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘁𝗶𝗿𝗲𝗹𝗲𝘀𝘀𝗹𝘆?
I feel satisfied and content when I look at the smiling faces of those whose lives I’ve been able to change. These women now live a life of dignity and can secure a bright future for themselves and their families. This reason is more than enough for me to work passionately and strive hard to put more effort into my work.
My only mission is to help the women in need, to make them self-reliant and financially independent in life.
𝟲) 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗼𝗻𝗲 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗹𝗶𝗳𝗲?
Take the first step of courage and success will follow you but it’s you who have to take the initiative. Be happy and believe in yourself. That’s the only secret to success.