We all know how the 21st century made shopping a lot easier. Telephone-based shopping was first launched in 1979 and as the web came into this world, internet shopping excessively began evolving. One of the most well known online shopping website is Flipkart. It was launched in October 2007 by Sachin Bansal and Binny Bansal. Both studied at the Indian Institute of Technology, Delhi and they both came up with this idea while working at Amazon.
At the present time, Flipkart is the biggest retailer in India competing with Amazon. When the company was launched, it mostly focused on selling books all over the world. Following its dispatch, Flipkart gradually developed in unmistakable quality; by 2008, it was getting 100 requests for each day. In 2010, Flipkart took over the Bangalore-based social book disclosure administration we read from Lulu.com. It was growing immensely and that’s when Flipkart started expanding and selling things like clothing, electronics, kitchen products, and almost everything is available on it.
In May 2014, Flipkart bought Myntra, an online fashion store for 280 million dollars, and also invented “The Big Billion Sale” because of Diwali. The company’s anniversary which raised its rating and sales highly during the year. Almost everyone in India was shopping during its big billion sale. It helped Flipkart to grow a lot. In 2015, a mobile application was launched. Right now, almost every other Indian uses this application for shopping.
In 2018, Flipkart was bought by an American based shopping store Wal-Mart for 16 million dollars, increasing Flipkart’s market value.
But not everything ends well for everyone. In 2019, it was reported that Flipkart witnessed a loss of 63 percent. The company’s revenue as of 2019 is 6.3 billion dollars. We can say it’s not as much as amazon but it’s still competing with it. Flipkart has a total of 36,000 full-time employees as reported in 2019. When this website was launched, it was a proud moment for Indians. It has seen immense success even though it had some failures. So, I think it’s safe to say that Flipkart has achieved its success.