The Brand that changed the fashion world-YSL.

Business

Yves Saint Laurent also is known as Saint Laurent and YSL is a French luxury fashion house. This brand was founded by Yves Saint Laurent along with his partner, Pierre Bergé in 1961. The logos of the brand were designed by A.M Cassandre in 1963. Saint Laurent brand’s legacy and the image are very powerful in the fashion world.

YSL is ‘the brand’ that split up the boundaries between the styles of men and women. It was because of this brand that women were able to choose whether they wanted to wear a “feminine style” or a “masculine style”. Sir Yves Saint Laurent changed the game of the fashion world by giving women the freedom to choose. It set new standards in the fashion when designers were just creating the same things for women, YSL chose to create something unique and that’s what led the brand to be so successful. Now it’s on the list of the world’s biggest luxury brands. In 2015, the brand introduced its “haute couture” fashion line which was an immense success under former creative director Hedi Slimane. Currently, the creative director of the brand is Anthony Vaccarello and the CEO is Francesca Bellettini.

In today’s time, Saint Laurent markets a wide range of women and men’s prepared-to-wear items, calfskin products, shoes, and adornments. It also made its way towards luxury beauty and fragrance which is owned by L’Oreal. Kering, an international group based in Paris which owns a number of luxury brands, also owns YSL’s boutiques and marketing. Right now, there are 200 stores of the brand worldwide and it has 2,700 employees. Saint Laurent is the 3rd most compatible brand in the fashion world. Its revenue is 1.21 billion US dollars. YSL is the brand that changed the image of women and their clothing in the world. It has become one of the most prominent brands.

The brand ambassadors of YSL are celebrities like Rośe from BLACKPINK, Dua lipa, Kaia Gerber and a lot more famous faces. It has a huge influence outside of the fashion world as well and in the coming years, we can see more creativity from the brand