Interview by The Success Today
Could you tell us about yourself and your work?
I am Swati, the founder of Kalyanam By Swati, an exclusive handcrafted saree brand that blends tradition with modern elegance. My journey began with a deep love for handloom textiles and a mission to simplify saree shopping. Through Kalyanam By Swati, I curate a collection that celebrates the artistry of Indian weavers while making heritage weaves accessible to the modern woman. Every saree in our collection tells a story—woven with passion, craftsmanship, and timeless beauty.
How are you and your service helping society?
At Kalyanam By Swati, we are deeply committed to reviving and sustaining India’s rich textile heritage. We collaborate directly with skilled artisans and weavers across India, ensuring fair wages and a sustainable livelihood for them. By promoting handcrafted sarees, we help preserve age-old weaving techniques that are at risk of fading away. Moreover, we educate our customers about the beauty and value of handwoven sarees, encouraging them to make conscious fashion choices.
What is the USP of your work?
Our USP lies in exclusivity, authenticity, and a seamless shopping experience. We focus on handcrafted, one-of-a-kind sarees that are not mass-produced, ensuring every piece is unique. We also provide a personalized shopping experience, guiding our customers in selecting the perfect saree that complements their personality and occasion. Our sarees are more than just drapes—they are heirlooms that carry the legacy of Indian craftsmanship.
What are your Vision and Mission?
Our Vision is to make handcrafted sarees a global symbol of Indian heritage while empowering artisans and weavers.
Our Mission is to simplify saree shopping by offering exclusive, high-quality handcrafted sarees while promoting sustainable fashion and traditional artistry.
What are your achievements in this industry?
- Being recognized with the Business Excellence Award for Best Handcrafted Saree Store is a significant milestone.
- Successfully building a strong online and offline presence for handcrafted sarees.
- Collaborating with master weavers to create limited-edition collections.
- Hosting exhibitions that showcase the grandeur of Indian handloom sarees.
- Developing a loyal customer base that appreciates craftsmanship and quality.
Does your work ever feel tedious to you? If so, how do you stay driven and motivated?
Passion fuels my work, so it rarely feels tedious. However, like any business, there are challenges—coordinating with artisans, maintaining quality, and staying ahead in the industry. What keeps me motivated is the love and appreciation from customers who cherish the sarees we bring to them. Seeing a saree become a part of someone’s special moments, from weddings to festivities, makes everything worthwhile.
What are your hobbies and specific interests other than your profession?
Apart from my love for sarees, I enjoy exploring different art forms, traveling to heritage-rich places, and reading about Indian textiles and history. I also have a deep interest in mentoring young entrepreneurs, encouraging them to embrace sustainable and ethical business practices.
You have achieved so much in life. Any specific advice you’d like to share with our readers to grow in life?
Success is a blend of passion, perseverance, and purpose.
- Believe in your vision—Every great venture starts with a dream. Stay committed to it.
- Adapt & evolve—The market changes, and so should you. Keep innovating.
- Uplift others—Success is meaningful when you uplift those around you. In my case, it’s the artisans and weavers.
- Patience is key—Nothing happens overnight. Keep working, and results will follow.
Lastly, always choose quality over quantity—whether in work, relationships, or the products you create.
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