Interview by The Success Today
With over 14 years of experience in digital media sales, our guest has built a stellar reputation across
some of India’s most renowned media houses. Nidhi Puri reflects on her journey, her work ethos, and
what it really takes to thrive in a high-pressure, ever-evolving industry.
Could you tell us about yourself and your work?
Hi! I am Nidhi Puri.
I’m a passionate digital media sales specialist with over 14 years of experience in driving revenue
strategies and building brands. I’ve had the privilege of working with top media organizations like
Exchange4media, Business Standard, SVG Media, Cardekho-GirnarSoft, Hindustan Times, and currently
with Gadgets360 (RPVL). I thrive in dynamic environments and enjoy turning challenges into opportunities. I approach life and my work with integrity, ethics, knowledge, and a can-do attitude. I believe my strength lies in building genuine connections—be it with new prospects or long-term clients—and crafting solutions that truly make an impact. I’m constantly learning and evolving to stay ahead in a dynamic industry.
What is the USP of your work?
I help brands grow by blending creative thinking with data-driven strategies. My focus is on delivering
Digital sales solutions that are not only innovative but also deliver measurable results. Outside of that, I believe in fostering a culture of teamwork and innovation, seamlessly coordinating with cross-functional departments, including operations, and product development, to get the new solution, new ideas implemented, and hence to drive output for my advertisers Adaptability and teamwork have played a key role in the growth of both my organizations and my personal journey.
What are some of your key achievements?
I’ve been fortunate to be recognized at every stage of my career. At Business Standard, I received a
Certificate of Appreciation for closing a major deal, and was awarded for delivering “More Value for
Money in Sales”—a milestone that set the tone for my professional journey. At GirnarSoft (Cardekho), I was consistently awarded “Star Performer” for revenue achievements, at HT Media, I earned the title of “Innovative Salesperson of the Year and then got awarded for quarterly and annual revenue achievements. But the recognition I value most is the trust I’ve built with my managers, mentors, teams, and advertisers over the years.
Does your work ever feel tedious? How do you stay motivated?
Absolutely—sales is one of the toughest professions out there. From juggling leads, managing
rejections, and hitting targets to coordinating internal teams, keeping up with follow-ups, CRM updates, and then at the end of the managing people internally every day. It’s a lot to manage and stay sharp
every day; that trifecta can wear anyone down. Constant pressure to hit targets, doing the same pitch over and over, and carrying the mental checklist of deals, follow-ups, and objections after coming home, also, it’s like your brain never gets to fully clock out. But watching yourself improve over time and evolving at every phase can be incredibly motivating; that feeling of levelling up with every closure makes you powerful. Also, I try to surround myself with positive, supportive people. Engaging with witty, constructive conversations and discussions professionally and personally, and celebrating small victories with my people, helps me stay motivated and focused on my goals.
How has corporate work culture changed over the last decade?
The shift has been significant. Fourteen years ago, teams were more cohesive and leaders were more
supportive. I remember a tough phase at Business Standard when I struggled to meet my targets for
four consecutive months. I was demotivated and considered leaving sales. But my leadership stood by
me and reminded me that a sales career isn’t always an upward graph—it has highs and lows. That
support helped me bounce back stronger. This reminder helped me stay grounded, and their words
of encouragement lifted me out of my slump. Thanks to the incredible support of my mentors, I bounced
back, and I owe much of my professional success to those early leaders who believed in me. Today, corporate culture often leans toward hustle and competition. Ego clashes, lack of empathy, and unrealistic expectations are common. I believe organizations need to prioritize employee well-being, encourage open communication, and understand the human side of performance. Success should be measured not just by revenue, but by how well we support and grow our teams. Businesses, of course, need revenue to survive, and difficult decisions are sometimes necessary. But in the race for profits, companies and managers must not forget the dedication, passion, and sacrifices employees make. If leaders take the time to understand the challenges employees face and offer support, those employees are far more likely to succeed both for themselves and for the organization.
What are your hobbies and interests outside of work?
I love road trips, especially when nature’s involved—sunsets, sunrises, and a playlist of ’90s Bollywood
Indipop, old classics are my vibe. I also enjoy cooking on weekends and unwinding with Punjabi movies
and old classics of Bollywood, which are great stress-busters for me.
One of my fondest memories is watching Devdas with my mom on a hot summer day, using a hand fan when I was in college.
I truly value my time with family and friends—and yes, sleeping is definitely one of my favorite hobbies too.
You’ve achieved significant success. Any advice for our readers on how to thrive in high-pressure
environments?
Stephen Hawking once said, “Work gives you meaning and purpose, and life is empty without it.”
That resonates deeply with me. I’m grateful for my work—it has shaped my self-esteem, resilience, and independence. It has given me joy and some good connections of a lifetime, all these I have achieved
because of my good leaders and good working environment. But here’s what I’ve learned: your mental and physical health must always come first. If your workplace doesn’t support your growth or well-being, it’s okay to move on. Life is bigger than any deadline or designation. I’ve learned that mental and physical health must never be compromised. You can only work and achieve your dreams if you are healthy in mind and body. Taking on unnecessary work pressures won’t help you succeed; it will only harm your personal life and mental well-being True success isn’t about constant sacrifice—it’s about meaningful growth and enjoying the journey. Spend time with loved ones, invest in your peace, and always prioritize yourself and your people. That’s what truly sustains you—at work, and in life. When we spend time with our loved ones, our happiness and confidence soar, giving us the strength to pursue our biggest dreams. So, live first. Choose yourself and your people first. Life is bigger than meeting just deadlines.
Her Linkedin : https://www.linkedin.com/in/nidhi-puri-71aaa814/
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