“It is very important to think huge, take baby steps a day, as a result of that’s however you’ll be able to accomplish something in life. Consistency is the key”. Arjun Gupta, founder, Kragbuzz.
Arjun Gupta completed his schooling from Modern School, and Graduation from Hansraj school, DU. Being an expert cricket player, he has represented Delhi at the Ranji Trophy Level and played in the African nation, UK & UAE. Currently, he’s a young and budding entrepreneur who is generating employment opportunities for various segments of individuals and making an attempt to develop a distinct segment within the Sports business together with his venture. Kragbuzz is an India-based mostly international whole that produces tailored activewear at an awfully cheap rating structure.
Arjun talked regarding his 1st expertise of outsourcing and delivering sports clothing for his friend whereas he was taking part in cricket in 2015. He started his journey with sourcing, and now, 5 years down the lane, he has managed to be underneath the highest thirty-five makers of the planet recognized by International Cricket Council (ICC) that produces tailored activewear.
Arjun recollects that once delivering the primary order in 2015, whereas he was shaping his career in cricket, he received an order once more, and that’s once he planned the concept of providing tailored activewear as he saw a spot within the market. He explained the concept to his father Mr.Rajesh Gupta (a self-made businessperson and a sportsperson himself), who additionally actuated him to stay doing what he believed in. Since he decided to continue his plan, he even visited Shyam Tex Exports, Faridabad so as to know the whole method of producing through two-week coaching.
For almost 2 years, he managed to deliver orders whereas he was taking part in cricket. Slowly and steady, he started receiving orders from colleges and clubs still. He spent quite a blast understanding the intricacies of the business. Before putting in his own producing unit, he used to supply the product from completely different vendors to complete the deliveries.
Arjun shared an incident, once a vendor ditched him at the final moment, and that’s when he told his father that he needs to own his own plant so deliveries may well be created on time and quality may be maintained. Thus, in 2018, he launched Kragbuzz with a little setup and really few machines.
He explained how he won’t to source the planning and printing facilities. Now, within the year 2021, he owns a plant with just about eighty machines with a monthly production of 25000 items. All the printing, designing, Embroidery and handicraft is completed in-house, which generates employment opportunities still.
Kragbuzz comes from the Afrikaan word “Krag” which implies Strength and focus and their Tag lines #WinInStyle and create.Conquer.after. an awfully intensive analysis for over 3 months, Arjun came up with this name that he thought was terribly distinctive and completely different.
Kragbuzz is one of the few international sports brands that produce tailored coverage. They permit the shoppers to settle on the look, color, pattern in order that they will have personalized activewear in contrast to different brands, they do not have a MOQ (minimum order quantity); so, they jubilantly serve the shoppers who order one piece and who order ten thousand items.
Arjun being the father of the corporate, likes to supply freedom to his subordinates so they’ll come back up with their power and concepts. He believes that this leadership approach has enabled the brand to grow quicker in a very short span of your time.
When asked regarding the challenges, Arjun says that, since it’s a brand wherever you’ll be able to get tailored activewear and luggage, customers typically get terribly explicit regarding the main points. additionally thanks to COVID-19, it’s become quite a task to seek out good staff who will perceive the necessities and requirements of the shoppers, and that’s why production becomes a small amount difficult.
As they need to have a large variety of choices to settle on from, which has thirty-seven completely different colors and over fifteen numerous materials, it becomes tough to create the shoppers perceive and additionally manage the inventory. however, to extend productivity, they’re turning out with automatic processes to assist through the assembly stage and to serve their customers higher.
Kragbuzz is that the sole brand in India that produces Sports clothes, Headwear (Caps & Hats) and luggage In-House. They collaborated with different associations across the nation and internationally, to call a few; they need to be partnered with Delhi Cricket Association, Puducherry Cricket Association, Sharjah Cricket Council, ICC Academy, UAE Cricket, Malta Cricket Association, and more. Kragbuzz recently got approval from ICC, and also the company is currently underneath the top 35 manufacturers’ list within the entire world for cricket covering. While not having any investors, Arjun has managed to grow the brand on its own together with his father Mr.Rajesh Gupta’s guidance.
Arjun said that they’re within the method of increasing their business as they’re equipped to open their place of business in Noida, India. because the brand is receiving a nice response from international purchasers, they’ll open their stores in Europe and Sharjah shortly.
The company is reaching to experience in sports luggage and caps as these are two vital accessories in sports.
Arjun’s partner Lakshita Gupta is heading the net and E-commerce business for Kragbuzz and As of currently, you’ll be able to realize the brand on Amazon, Flipkart, and Meesho. Thanks to their quality, they’re reaching to expand their online presence on Myntra, Ajio, Udaan, and TataCliq and begin commercialism on completely different social media platforms.
The E-commerce store of Kragbuzz goes to launch shortly. He additionally confirmed that they’re reaching to collaborate with international cricket groups and associations and that they are reaching to convert their business into a franchise model and enter the Retail Sector shortly.