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Akanksha Verma & Arushi Lakra – Founder & Co-Founder | Lenseyezia Productions

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Interviewed by The Success Today – A Digital Webzine.

Could you tell us about yourself and your work?
Over the years, the team at Lenseyezia has shot 200+ weddings in India and abroad. As a team of Young Women Photographers (60% girls team), growing their business came with a big struggle at every step. But I, Akanksha Verma, am a woman with photography ideas running through my veins! So, armed with a professional camera, a diploma in photography, and a postgraduate diploma, I started freelance candid photography by myself. Soon, my childhood friend Arushi (MBA in Marketing and Digital Marketing) joined forces, and we kicked off Lenseyezia in 2017. Our target was to bag 20 projects in the first year, but we ended up doing 40! After that, our work started getting published. And that’s when we knew that candid wedding photography was their true calling.

How you and your service is helping society?
We feel there are 2 ways to help the needy. One way is to give fish to someone poor and hungry so that he’s happy and satisfied that day. Another approach is to teach them how to fish so they can fend for themselves in the future. We believe in the second approach. While you and I might be from affluent and what we consider ‘normal’ backgrounds, not everyone around us is so lucky or privileged. So, very early in our business, we were sure that we wanted to actively seek out and empower the less fortunate by giving them suitable employment opportunities in our business.

What is the USP of your work?
As wedding photographers, the LensEyeZia team has always believed in the magic of moments. Moments that bring us together, moments that create bonds, and moments that make us feel loved. And what’s a better way to capture breathtaking moments than a wedding? A wedding is a beautiful celebration of emotions, from a father’s little girl going away to a couple finding that perfect match; what’s not to love about beautiful Indian weddings and our customs?

What are your Vision and Mission?
In the future, we want to grow our team in terms of numbers and technology. We also plan to have one international setup in a location like Dubai, Canada, USA or Thailand.
We believe in holding a camera to capture time and transform it into memories! But, our vision is not just to capture pictures but to create lifetime bonds. Now, that’s a commitment, right? Always having this thought in our hearts, when we begin to create memories for a family, we always try to make the couple and the family comfortable. So, you can expect us to silently pivot our way with our cameras while you are busy enjoying your most important life moments.

What are your achievements in this industry?
When we started in 2017, we had set ourselves a target of 20 projects but ended up doing 40! Since then, we’ve only been beating our estimates until last year, when this pandemic struck. From what started as freelance photography by shooting babies, fashion, food, events and weddings, we’re now a full-time team of 20+ in-house team members and have covered 200+ weddings in India and abroad. We have offices in Delhi and Goa. Today 40% of our clients come through word of mouth and 60% by social media.

Does your work ever feel tedious to you? If so, how do you stay driven and motivated towards it?
Yes, with back-to-back meetings, travel, shots & weddings, work does get tedious & draining. We love our position. Therefore, there are many reasons to stay driven & motivated towards it. So we often take a break and travel into the laps of nature to give us a sigh of relief from the hustle & bustle of city life & its chaos. When we return, we feel less tired & motivated & driven to keep shooting & being inspired by so many love stories.

What are your hobbies and specific interests other than your profession?
When it comes to hobbies, apart from photography, I enjoy reading books & listening to music that takes me away from the world & shuts every noise to me. I also equally love travelling & attending art exhibitions & workshops.

You have achieved so much in life. Any specific advice you’d like to share with our readers to grow in life?
My message to everyone is always to remember to stick to one thing and do it wholeheartedly. Whatever you do, do it with passion and let nothing stop you. Also, empower others whenever and wherever it is possible for you.

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