Pratiti Desai - Indian Heritage Folk Artist | Pratikrut - The Success Today - Success Today - thesuccesstoday

Pratiti Desai – Indian Heritage Folk Artist | Pratikrut

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Interviewed by The Success Today – A Digital Webzine

Could you tell us about yourself and your work?
As my name Pratiti says “kisi khwaish ki pratiti hui”(special feelings for your dream) that’s how my relationship with Art began, like a dream which started with a scribble, to painting a masterstroke today. Started as an amateur Artist, Graduated in Psychology from Symbiosis College later I pursued a diploma in fine Arts at Pune . The Hunger for learning never stopped, that’s how I came across Madhubani Mithila painting in 2017 through a workshop in Pune. Where Artists from Bihar conducted a workshop on traditional Madhubani Mithila & its influence in India. That day I went home as a different person. An Artist who began traveling to different states learning traditional heritage folk Art forms from 5th to 7th Generation Artists of our Country. These Artists are not only talented but also National & Padmashree awardee Artists of India.

How you and your service is helping society?
In 2020 I Started My own Company Pratikrut with the Aim of working with these Artists & Also giving them a platform to tell our Rich Heritage Folklore to the World.
In Prakrit ( an ancient Indian language) kruti means creativity, so Pratiti’s Kruti means Pratikrut.
Now Pratikrut employs hands 100 different Artists across the length & breadth of India.
Pratikrut has been instrumental in giving a platform to upcoming Artists & to exhibit Indian Folklore to the world in the form of Indian heritage folk Art

What is the USP of your work?
The main USP of our Brand is
We Use Natural Pigments Dye on Our Paintings, paints that are made out of Vegetables, limestone, Charcoal & Flowers
We Paint them on Cowdung Paper, Handmade Paper, Canvas & Fabric
They can be used for Years & no maintenance is required.

What are your Vision and Mission?
My Vision is to Get Indian Heritage Folk Art paintings across the Globe.
People Should Recognise Indian Heritage Folk Art as One of the Most Curated Art Pieces in the World. An Amalgamation of Indian Roots( Our Artists ) Blending with Modern Trends.

What are your achievements in this industry?
I’ve Presented My work at JJ School of Arts Mumbai, Bombay Art Society, Lalit Kala Academy Shimla & Awadh Art festivals in Front of the Top Indian Art Curators & Art Collectors
Have Done Various Workshops to make awareness of Indian Heritage Folk Art.
Organized & Hosted Maharashtra’s First Art Retreat to Get Art Culture in
Maharashtra. Been featured at Business Press as a Women Entrepreneur in Art.

Does your work ever feel tedious to you? If so, how do you stay driven and motivated toward it?
Learning is a treasure that will follow its owners everywhere. It’s a privilege to learn different Art forms of Indian folk heritage Art from National & Padmashree awardee Artists. Madhubani ( Bihar), Lippan ( Bhuj) ,Shekhawati frescoes ( Udaipur) , Thangka ( ladakh) , Aipan ( Uttrakhand) , Pattachitra ( Orissa) , Mata ni pachedi ( Gujrat) , Saanjhi( Mathura), pichwai ( bikaner) Warli ( Maharashtra),
Tholu bommlata ( Andhra Pradesh) & many’s Tough when you are born in a Nation where there are more than 100 languages spoken in 25 dialects. It’s challenging every day to have patience & work with them in your daily life, But it also reminds me that the beauty of India is its Diversity. The More I Learn, the More I want to keep Creating, Creativity Never Goes, It keeps motivating me to do Better & Better.

What are your hobbies and specific interests other than your profession?
I made my Passion My Profession
As far as my Hobbies go I play Badminton, love to listen to Music, and like to meet new people and make connections, Travel is peace, exploring different places across India & the world.

You have achieved so much in life, any specific advice you’d like to share with our readers to grow in life?
There are no specific ideas that I can give except one that hard work has no substitute. Smart Work will get u where you want to be, but hard work will get you where you are Meant to be. Always follow your Passion.

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