Preeta Pereira Bajekal | The Success Today | Success Today |

Preeta Pereira Bajekal | Director – PPDC World

Business Journey Her Journey Startup Journey
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Interviewed by The Success Today – A Digital Webzine.

The Journey
My calling started as early as when I was 3. I just knew at that age that I was made to dance. Unfortunately, I had to put it on the back burner because I had no guidance and had my first professional training and performance only in my late teens. From then on, I went on to travel the world performing, assisting the best, choreographing for stage and videos, and eventually directing shows.
Being born and brought up in Oman, I was fascinated by Indian art and culture. It was something that I felt was so far away from me, just something I saw in movies. When I eventually moved to India for my higher studies, I embraced Indian music and dance, be it classical, folk, or cinematic. While I easily do jazz, Latin and other western forms of dancing, I’m also proud to be well versed in Kathak, Semi-Classical, and folk dances of North and South India.

The Art and Business of Entertainment
Entertainment is not just about having fun. Entertainment makes people feel. You can listen to a song and feel your heart wrenched. You can watch a dance that makes you feel exhilarating happiness or a show that makes you feel fearful or shocked. Or a movie that brings out patriotism or romance in you. At the end of the day, after working monotonously, we love snuggling into our beds and hearing or watching some form of entertainment that makes us feel. And that feeling is what makes us human. Entertainment is vital for the human mind and heart.

Working with the stars
Stars bring the glam factor to a movie or a video. But behind all, that glamour is a person like you and me. Imagine having to work hard day and night and still having to look perfectly set in your makeup, hair, fitness, clothes, walk talk and whatnot. They have what they have because they are ready to do what it takes. I’ve seen colleagues who complain about the privileges that stars have and how they stay where they are. I, however, prefer to take inspiration from them and move ahead of both in my work and my level of creativity. Working with a star isn’t easy. They have high expectations of themselves and the crew. And meeting and surpassing those expectations as a choreographer is what I love doing the most.

Choreographing Weddings
Like I’ve said before, entertainment is about feelings. Weddings are about the emotions of bonding, especially among family and friends. A wedding lasts only 2 or 3 days. But preparing for a sangeet brings the family together for weeks before the actual D-Day. In the last few years, we’ve been part of weddings where everyone is from different parts of India or other parts of the world. We prepare tutorials we go online at odd hours to teach them, we spend time with the bride, the groom and their parents to know what that special thing they always dreamt of doing on this special day of their lives, and we make it possible for them. We conceptualize wedding stories with music and dance, with video backdrops and fairy tale sequences, and the joy of seeing families bonding offstage and onstage is what truly makes all our weddings very, very memorable!

Creating a new path
We love putting people on stage and stunningly showcasing them. We work with children in schools, teens in colleges, employees, and families. But we don’t let them get away with just dancing. If they’re on stage, it has to look amazing. Creating the music, backdrops, and the whole act for them is what has been our specialty for the last 10 years.

My Vision for the Future
I dream of a time when artists will no longer be associated with being poor or in a profession of less respect. Artists uphold a prized possession, and that’s their talent. Creating a financially secure and organised industry for them to nurture and grow should be the priority of the entertainment industry today, and I hope to contribute to it substantially.

Preeta began her career assisting for movies with actors such as Sanjay Dutt, Aamir Khan, Kareena Kapoor, Priyanka Chopra, and others. She today directs stage shows, conceptualizes weddings and choreographs music videos and ads.

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