As the Covid-19 crisis has been causing a lot of damage to the major car brands, Toyota together with Kia is one of the top 10 brands least damaged by the Coronavirus pandemic. In May 2020, the Toyota brand reached 11% share with year to date sales at 586.357, after further widening the gap from the followers during the Covid-19 crisis.
The ranking of the world’s most valuable car brands was once more topped by Toyota in 2020. The brand is a subdivision of the Toyota Motor Corporation, which was founded in 1937 by Kiichiro Toyoda with its headquarters located in the city Toyota, Japan. The Japanese manufacturer is one of the largest companies within the global automotive industry and active in a variety of segments, including SUVs and crossovers, trucks, and motorcycles.
Toyota was the first automaker to produce 10 million cars in a year, in 2013 and of 2017, Toyota’s corporate structure consisted of 364,445 employees worldwide. In December 2019, was the tenth-largest company in the world by revenue. While the Toyota group is now best known for its cars, they are still in the textile business as well. Toyota Motor Corp. also owns Lexus and Scion.
Toyota is the world’s leading manufacturer of greenest and hybrid vehicles. As of January 2020, global hybrid sales are led by Toyota Motor Company (TMC) with over 15 million Lexus and Toyota hybrids sold. Toyota Prius is one of the best examples of it. Toyota Prius is the world’s all-time best selling hybrid electric vehicle. It sold almost 4,000,000 in four generations up to January 2017. Combined sales of the Prius family nameplate totaled over 6,000,000 units in January 2017.
Toyota Mirai is the best selling hydrogen fuel cell car. It sold 2840 units by mid-February 2017 in Japan, the US, some European markets, and the United Arab Emirates. The Toyota 2000GT is Japan’s first supercar. It is also the most expensive Japanese classic car, with a record of being sold at $1,200,000.
Toyota Camry and Corolla are the best selling cars in history. In 1997, the Corolla became the best selling nameplate in the world, surpassing the Volkswagen Beetle and now they manufacture and sell Corolla models every 27 seconds which was 37 average a few years ago. It reached a 44 million milestone in 2016. However, the model has been different over the years.
Toyota is the largest automobile manufacturer in Japan, and the second-largest in the world behind Volkswagen, based on 2018 unit sales. With its motto, ‘Kaizen’ meaning constant improvement about 80% of Toyota vehicles sold 20 years ago are still on road and functioning well and it invests $1 million every hour in R&D worldwide.
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