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Arpita Mukherjee | Mom Influencer (Digital Creator)

Women Excellence Awards
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Interviewed by The Success Today – A Digital Webzine

Could you tell us about yourself and your work?
I’m Arpita Mukherjee from Mumbai/Navi Mumbai, a content creator by the name @ikabir_yadav with 70k followers on Instagram (formerly Content Creator on TikTok with over 1 Million+ followers). I’m a mother to two, Kabir and Khia! I have been in this space for more than 6 years now. this journey has given me the opportunity
Work with 100+ Brands. Ranked in Top 20 Mom Influencers in India 2023, Featured in Sweden Television TV serial called “Homecoming”.

How you and your service is helping society?
As a human being, I strongly feel that we all love to HEAR & LISTEN to others life experiences and that’s what I do. I share my real-time experiences via reels but with a pinch of sarcasm as there’s already a lot in a women’s plate that she has to dissolve into!
Being a housewife, most of my time goes into isolation. Imagine there must be millions of mom’s who might be going through the same! Since I have an opportunity to express my feelings through content creation, I get thousands of responses from moms and housewives mentioning that they are able to relate with my content. And, that’s how I feel that I can contribute to others well beings in society.

What is the USP of your work?
My USP of my work is, I bring humour even to serious topics.

What are your Vision and Mission?
I want to touch the hearts of every mom out there and to be recognised.

What are your achievements in this industry?
I got the privilege to work with celebrities including Siddharth Malhotra, B Praak, Karanvir Bohra and Awez Darbar. Also, got featured in TheBetterIndia for helping in campaigning for the adoption of our indie dogs.
Ranked in Top 20 Mom Influencers in India 2023, Featured in Sweden Television TV serial called “Homecoming”.

Does your work ever feel tedious to you? If so, how do you stay driven and motivated toward it?
Of course, it feels tedious! Managing two toddlers along with two pets it is NOT at all easy. I mean content creation is not just about making reels, it’s about having a USP, you need to prove yourself on social media every single day, how creative you can be in this competitive space need to play all the roles of your life every single day (wife, mom, content creator, etc).
But in the end, I can’t live without creating the content, facing the camera! That’s my passion And that’s what drives me because If I don’t create content, I feel I haven’t done anything today.
My kids are my strongest motivation now because being a mom influencer, you not only work but do regular activity with your own creativity along with your kids! Hence, you spend time with your kids, it doesn’t feel like you’re working you know what I mean 😍 so there’s no mom guilt that my kids are left behind.

What are your hobbies and specific interests other than your profession?
I love painting, acting, pottery and dancing.
I’m a multilingual person (7 Indian Languages)
I was a state champion in Table Tennis during my Academic career.
Learned Kathak right from the age of Three.

You have achieved so much in life, any specific advice you’d like to share with our readers to grow in life?
Success has many definitions and varies from person to person. Also, has NO LIMITATIONS too!! When I look back 6 years from now and see myself where I’m today, it gives me immense happiness of what I have achieved today and it always encourages me to go over and beyond.
Believe in what you are doing and don’t STOP even if it contributes 20% of your effort out of 100% at the moment! JUST STAY IN THE GAME.

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