Archita Garg Proprietor - choco magic | The Success Today | Success Today | www.thesuccesstoday.com

Archita Garg | Founder – Choco Magic

Business Journey Her Journey Startup Journey
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Interviewed by The Success Today – A Digital Webzine

𝗧𝗲𝗹𝗹 𝘂𝘀 𝗮 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
Since childhood, I have always had an artistic flair. Being a graduate in Business Management I combined my business mind with the creative hand I came up with the idea of CHOCO MAGIC.

𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗳𝗶𝗲𝗹𝗱?
I have been surrounded by business since my family is in business. However, I have always wanted to do something different that could earn money and enable me to share the joy with people who are my customers. Moreover, baking cake & chocolate also let me explore new ideas & also the new emotional bond is always built with every unique customer.

𝗪𝗵𝗮𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗱𝗼 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗶𝗱𝗲, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝗰𝗶𝗮𝗹 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀/𝗰𝗹𝗶𝗲𝗻𝘁𝘀?
As a customizer, I bake cakes for clients, make international standards chocolates, box & wrap gifts according to the client’s request. I always try to make something unique as well as creative, and in order to do that, I also respect the client’s packaging and wrapping requirements so that my products reach the end-user in a perfect condition. It is for this reason that my tagline is “Happiness Baked in Cake”. I also conduct workshops for those who want to become involved in this field or want to learn baking as a hobby.

𝗪𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝘀𝗼 𝗳𝗮𝗿 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
It was an honor to be appreciated by happy customers, to be respected by the students in my workshop, and to gain name & fame within the baker community in my city for my uniqueness and creativity in such a short time. It gives me immense happiness when my classmates praise me as a young entrepreneur as well as teachers at my college compliment me for my work and invite me to conduct workshops and exhibitions to showcase my skills (both business and creative).

𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘆𝗼𝘂𝗿 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘁𝗶𝗿𝗲𝗹𝗲𝘀𝘀𝗹𝘆?
I have always wanted my customer to be satisfied, so I have always tried to tighten my deadlines.
Creativity (because the center of attention at any party is always the cake).
As an artist, I always strive for uniqueness (in order to provide my clients with ideas that are different from others).

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗼𝗻𝗲 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗹𝗶𝗳𝗲?
Know your passion Set the goal never play foul, you will achieve all.

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