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Namrata Singh – Founder | Doggobits

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Interviewed by The Success Today – A Digital Webzine

Could you tell us about yourself and your work?
I’m Namrata and as the founder of Doggobits, I am a visionary entrepreneur who saw the potential for better dog treats and set out to make it a reality. In sheer ignorance I fed my 3 Pugs, store-bought treats and food over the years, which I realised much later, were loaded with preservatives and harmful additives and nasties and losing my little doggie Cuddles to the Big C (Cancer) and seeing her suffering, I realised I had to make a difference in our pets lives. With a passion for all things canine, I was determined to create products that would not only nourish dogs but also delight them with their taste.

My point is if we as humans focus so much on our health and eating only nourishing food why can’t dogs snack healthy too?? Why do we have to feed them junk…? After all, they become so much part of our family and in fact, remain the babies of the family no matter how old they grow.

So I assembled my thoughts and indulged in a lot of research and set to work, developing a new line of high-quality, all-natural dog treats. Through tireless effort and dedication, Doggobits was born, offering dogs everywhere, a healthier and more enjoyable snacking experience with No preservatives, no salt/sugar and no artificial additives or colours.
Since its launch, Doggobits is known for its commitment to using only the finest human-grade ingredients and with my passion and drive, I continue to grow and expand, single-handedly, providing dogs and their parents with a healthier and happier life, building only trust.

How you and your service is helping society?
As the founder of Doggobits, my service is making a significant impact on society by improving the health and well-being of dogs everywhere. By offering a premium line of all-natural dog treats made from high-quality ingredients, Doggobits is providing pet parents with a healthier and more enjoyable option for their beloved companions.

Through my commitment to using only the finest ingredients and strict quality control standards, I am helping to raise awareness about the importance of nutritious treats and I am hopeful of contributing to the overall health and happiness of the canine population, which in turn, brings joy and fulfillment to the lives of all pet parents.

What are your Vision and Mission?
As a dog treat company, we at Doggobits have a vision to be one of the leading providers of healthy and delicious dog treats, while our mission is to use only high-quality, all-natural ingredients and to provide exceptional customer service.

What is the USP of your work?
As the founder of Doggobits, my USP is my commitment to providing the highest quality, all-natural dog food products. This focus on quality demonstrates my genuine passion for improving the health and well-being of dogs.
We also take care and customize and alter our treats depending on any allergies that our doggie clients may have.

Additionally, my commitment to transparency, quality and openness in my business practices helps to build trust and confidence among my customers. I help pet parents make informed decisions about the food they feed their dogs.
This focus has helped to establish Doggobits as a successful, respected and trusted homegrown brand.
Along with our regular treats, we make occasions special with our delicious Birthday cakes, Pupcakes, Cookies and Hampers, and also our newly launched dehydrated treats to name a few. We also have vegetarian options.

What are your achievements in this industry?
As an entrepreneur who is completely new to this field, I’ve learned things from scratch and have single-handedly handled sourcing, logistics, research and development of new products, keeping in mind the health and nutrition of the doggies are always foremost and my greatest achievement is when I receive videos and pictures of my doggie clients drooling over our products coz that’s what we intend to do along with providing nutrition. and getting repeat clients as well as new clients. Our customer base just grew over time through Instagram and word of mouth. It’s just a different kind of high when pet parents say their doggie loved what they ordered from us and they’d like to order again 🙂 I remember when I started off, I was so clueless about what I was getting into, but slowly and steadily with a lot of research, hard work, perseverance and consistency I feel I’ve come a long way from when I started.

Does your work ever feel tedious to you? If so, how do you stay driven and motivated toward it?
I love what I do so that’s motivation enough… I have my moments of challenges and failure and I try to stay positive through it all. But yes, I won’t deny, sometimes it does get tedious and tiring and there are days when I wake up and just want to stay in bed .. but isn’t that normal? Having said that my greatest motivation is my love for dogs and when you have repeat customers… you know you’re doing something right. I find it very enjoyable to be creative .. it’s very fulfilling to see them drool over what I make for them so that always makes me want to do better. The trust my customers have in me knowing that I will only make products that are good for their pets is what motivates me to never break that trust and only give them the Best.

What are your hobbies and specific interests other than your profession?
Travelling and exploring new places with friends is one of my favourites. Music is something that peps me up so I always have it playing while working. Art and creativity are another thing I find very calming.

You have achieved so much in life, any specific advice you’d like to share with our readers to grow in life?
Running a business is never easy, be it small or big.. but some simple things I follow to keep myself focused and that might help some of you is that I set very specific achievable goals for myself. This helps me track my progress and maintain motivation. I have a good support system that helps me stay on track and overcome my obstacles (which believe me, are many :)).
I try not to let setbacks discourage me and instead I learn from them and use them as opportunities to grow and improve. I try to celebrate even the smallest of successes because it keeps me motivated.
And last but not least i try very hard to maintain a positive outlook, even in the face of challenges or obstacles. This helps me to stay motivated and focused on my goals.

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