Anjali Singh | The Success Today | Success Today | www.thesuccesstoday.com

Anjali Singh – Visionary & Founder | JUTE FOR LIFE

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Interviewed by The Success Today โ€“ A Digital Webzine

๐Ÿญ) ๐—ง๐—ฒ๐—น๐—น ๐˜‚๐˜€ ๐—ฎ ๐—ฏ๐—ถ๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ ๐—ฎ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.

Myself Anjali Singh. Born in Bhopal and brought up in Lucknow, I graduated from Carmel Convent College and have done my MBA from Lucknow University. After completing my MBA, I took up various private jobs. Frustrated with the life in the private sector, in 2009, I decided to quit my job.
I felt a strong desire to empower and employ women who were in need of a better future. Hence, I formed an organization for Jute artisans. Women, in the organization, are trained on jute projects by the National Jute Board and are felicitated with a certificate from the Government of India.
It wasnโ€™t an easy task. I faced several hardships. Convincing women from rural areas to work with me and getting raw materials to manufacture the products hasnโ€™t been all roses. The desire to eliminate the deep-rooted intolerance to poverty and the problems faced by women and children of underprivileged society is what has kept me motivated in the hardest of times.

๐Ÿฎ) ๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐—ฎ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐—ถ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ณ๐—ถ๐—ฒ๐—น๐—ฑ?

I started small with just one woman willing to join my organization. But through constant efforts, today I have more than 500 women employed. These women could not work out of their village so I took the workspace to their village. I felt responsible for uplifting and improving their lives.
Other than adding value to the lives of numerous women, Iโ€™ve also contributed towards saving the environment by spreading the use of jute bags and eliminating plastic. Our jute bags are customizable and made with utmost care.
Thereโ€™s a proverb that I firmly believe in โ€œDonโ€™t give bread to a person, give him the art of earning the breadโ€. This teaching enabled me to give 500+ women the art to earn their livelihoods and add to their family income. My organization now gets mentoring support from the Netherlands-based organization โ€œWomen on Wingsโ€.

๐Ÿฏ) ๐—ช๐—ต๐—ฎ๐˜ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—ผ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ๐˜† ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น ๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€/๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€?

We make customized jute diversified products like jute bags, folders, jute jewelry, jute mats and much more. Customization with personalized branding is our USP. We supply products made out of eco-friendly fabrics like jute and cotton canvas fused with embroidery styles like chikankari, zari zardozi and ethnic paintings. Our clients range from individuals, corporates and industries to universities, PSUs and government & semi-government departments.
Jute is an eco-friendly substitute for plastic and polythene. Hence, our products are both stylish as well as environment friendly as they help in reducing carbon footprints from the environment.

๐Ÿฐ) ๐—ช๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—ฑ ๐˜€๐—ผ ๐—ณ๐—ฎ๐—ฟ ๐—ถ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†?

Working in this industry for so many years, Iโ€™ve earned the title โ€˜Queen of Juteโ€™. Iโ€™ve earned immense respect, name and recognition for my work. Further, I was able to build a huge social network and clientele in the process and thatโ€™s no less than an achievement.

๐Ÿฑ) ๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜๐—ถ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜€๐˜€๐—น๐˜†?

I feel satisfied and content when I look at the smiling faces of those whose lives Iโ€™ve been able to change. These women now live a life of dignity and can secure a bright future for themselves and their families. This reason is more than enough for me to work passionately and strive hard to put more effort into my work.
My only mission is to help the women in need, to make them self-reliant and financially independent in life.

๐Ÿฒ) ๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ป๐—ฒ ๐—ฝ๐—ถ๐—ฒ๐—ฐ๐—ฒ ๐—ผ๐—ณ ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป ๐—น๐—ถ๐—ณ๐—ฒ?

Take the first step of courage and success will follow you but itโ€™s you who have to take the initiative. Be happy and believe in yourself. Thatโ€™s the only secret to success.