Interviewed by The Success Today โ A Digital Webzine
๐ญ) ๐ง๐ฒ๐น๐น ๐๐ ๐ฎ ๐ฏ๐ถ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐.
Myself Anjali Singh. Born in Bhopal and brought up in Lucknow, I graduated from Carmel Convent College and have done my MBA from Lucknow University. After completing my MBA, I took up various private jobs. Frustrated with the life in the private sector, in 2009, I decided to quit my job.
I felt a strong desire to empower and employ women who were in need of a better future. Hence, I formed an organization for Jute artisans. Women, in the organization, are trained on jute projects by the National Jute Board and are felicitated with a certificate from the Government of India.
It wasnโt an easy task. I faced several hardships. Convincing women from rural areas to work with me and getting raw materials to manufacture the products hasnโt been all roses. The desire to eliminate the deep-rooted intolerance to poverty and the problems faced by women and children of underprivileged society is what has kept me motivated in the hardest of times.
๐ฎ) ๐ช๐ต๐ฎ๐ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ๐ฑ ๐๐ผ๐ ๐๐ผ ๐๐๐ฎ๐ฟ๐ ๐ฎ ๐ฐ๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ ๐ถ๐ป ๐๐ต๐ถ๐ ๐ณ๐ถ๐ฒ๐น๐ฑ?
I started small with just one woman willing to join my organization. But through constant efforts, today I have more than 500 women employed. These women could not work out of their village so I took the workspace to their village. I felt responsible for uplifting and improving their lives.
Other than adding value to the lives of numerous women, Iโve also contributed towards saving the environment by spreading the use of jute bags and eliminating plastic. Our jute bags are customizable and made with utmost care.
Thereโs a proverb that I firmly believe in โDonโt give bread to a person, give him the art of earning the breadโ. This teaching enabled me to give 500+ women the art to earn their livelihoods and add to their family income. My organization now gets mentoring support from the Netherlands-based organization โWomen on Wingsโ.
๐ฏ) ๐ช๐ต๐ฎ๐ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ผ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ฑ๐ผ ๐๐ผ๐ ๐ฝ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ๐ ๐ฏ๐ฒ๐ป๐ฒ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น ๐๐ผ ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐/๐ฐ๐น๐ถ๐ฒ๐ป๐๐?
We make customized jute diversified products like jute bags, folders, jute jewelry, jute mats and much more. Customization with personalized branding is our USP. We supply products made out of eco-friendly fabrics like jute and cotton canvas fused with embroidery styles like chikankari, zari zardozi and ethnic paintings. Our clients range from individuals, corporates and industries to universities, PSUs and government & semi-government departments.
Jute is an eco-friendly substitute for plastic and polythene. Hence, our products are both stylish as well as environment friendly as they help in reducing carbon footprints from the environment.
๐ฐ) ๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐ฑ ๐๐ผ ๐ณ๐ฎ๐ฟ ๐ถ๐ป ๐๐ต๐ถ๐ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐?
Working in this industry for so many years, Iโve earned the title โQueen of Juteโ. Iโve earned immense respect, name and recognition for my work. Further, I was able to build a huge social network and clientele in the process and thatโs no less than an achievement.
๐ฑ) ๐ช๐ต๐ฎ๐ ๐ฑ๐ฟ๐ถ๐๐ฒ๐ ๐๐ผ๐๐ฟ ๐ฝ๐ฎ๐๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐บ๐ผ๐๐ถ๐๐ฎ๐๐ฒ๐ ๐๐ผ๐ ๐๐ผ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐ฟ๐ฒ๐น๐ฒ๐๐๐น๐?
I feel satisfied and content when I look at the smiling faces of those whose lives Iโve been able to change. These women now live a life of dignity and can secure a bright future for themselves and their families. This reason is more than enough for me to work passionately and strive hard to put more effort into my work.
My only mission is to help the women in need, to make them self-reliant and financially independent in life.
๐ฒ) ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ผ๐ป๐ฒ ๐ฝ๐ถ๐ฒ๐ฐ๐ฒ ๐ผ๐ณ ๐ฎ๐ฑ๐๐ถ๐ฐ๐ฒ ๐ณ๐ผ๐ฟ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐ถ๐ป ๐น๐ถ๐ณ๐ฒ?
Take the first step of courage and success will follow you but itโs you who have to take the initiative. Be happy and believe in yourself. Thatโs the only secret to success.
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