Anuradha Viswanathan – Most Iconic Celebrity International Fashion Model from Bengaluru

Women Excellence Awards
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Interview by The Success Today

Could you tell us about yourself and your work?
My name is Anuradha, and I’m a professional international runway model. I am the winner of two coveted beauty pageant titles: Face of the Globe India 2016 and Miss Asia World 2023. I have walked the ramp for renowned designers such as Archana Kochhar and Vipin Agarwal at reputed fashion shows including Times Fashion Week, Global India Couture Week, and Asian Fashion Tour. I have walked predominantly as a celebrity showstopper and show opener in most of my shows. I also engage in paid shoots and brand collaboration shoots. I’m a winner of 45+ awards for my work, which include state-level, national, and international awards. I have been lauded with media coverage by media outlets worldwide for various awards and runway shows and have been featured in many reputed magazines and publications. Alongside the runway shows, I have also graced prominent beauty pageants all over India as a jury member, brand ambassador, and guest of honor. I am an NRI from the UAE and have done brand shoots in the UAE in Abu Dhabi and will walk for an upcoming runway show in Dubai.
My name is Anuradha, and I’m a professional international runway model. I am the winner of two coveted beauty pageant titles: Face of the Globe India 2016 and Miss Asia World 2023. I have walked the ramp for renowned designers such as Archana Kochhar and Vipin Agarwal at reputed fashion shows including Times Fashion Week, Global India Couture Week, and Asian Fashion Tour. I have walked predominantly as a celebrity showstopper and show opener in most of my shows. I also engage in paid shoots and brand collaboration shoots. I’m a winner of 45+ awards for my work, which include state-level, national, and international awards. I have been lauded with media coverage by media outlets worldwide for various awards and runway shows and have been featured in many reputed magazines and publications. Alongside the runway shows, I have also graced prominent beauty pageants all over India as a jury member, brand ambassador, and guest of honor. I am an NRI from the UAE and have done brand shoots in the UAE in Abu Dhabi and will walk for an upcoming runway show in Dubai.

How you and your service is helping society?
My work has a meaningful impact on society by promoting inclusivity and diversity in the fashion industry. By showcasing European ethnicity looks with blonde hair donning indo western and ethnic attire, my representation challenges stereotypes and inspires others to embrace their uniqueness. It also challenges traditional beauty standards and promotes a more diverse representation of beauty in the Indian fashion industry. My role as a blonde model also inspires others to embrace their individuality and break free from societal expectations. It also inspires creativity, innovation, and artistic expression. As a blonde model with a unique look, she also serves as a symbol of global influences and cultural exchange. It also highlights the interconnectedness of fashion across different cultures, ethnicities, and regions while emphasizing the importance of embracing various styles and expressions from around the world.

What is the USP of your work?
By bringing the designer’s vision to life on the runway, I help showcase new trends, styles, and concepts that inspire creativity, spark imagination, and drive forward the evolution of fashion. In summary, the unique selling proposition of my work as a runway model, engagements in paid shoots, and brand collaboration include my professionalism and reliability, versatility and adaptability, strong work ethic and dedication, charisma and stage presence, collaborative spirit and creativity, brand authenticity and endorsement, a strong presence on social media and digital platforms, and last but not least, my unique looks as a blonde model. These factors collectively contribute to my success in the fashion industry and set me apart as a model with a distinct and compelling presence in the industry. 

What are your Vision and Mission?
My vision as a runway model is to be a trailblazer in the fashion industry, while my mission encompasses showcasing diversity and inclusivity, inspiring confidence and self-expression, collaborating with purpose and impact, embracing constant growth, engaging with industry colleagues and fans, leading by example and advocating for change.

What are your achievements in this industry?
My achievements in the industry include the ability to grace the runways of prestigious fashion shows and present collections for renowned designers that showcase talent, style, and professionalism. Winning several awards in fashion is a significant achievement that highlights excellence and recognition within the industry, recognising my contributions and excellence in performance. My achievements have garnered significant media coverage, amplifying my profile and influence in the fashion industry. Features in fashion magazines, interviews, and mentions in online publications help solidify my status as a noteworthy figure in fashion modeling. My collaboration with brands on shoots demonstrates market appeal and the ability to embody different brand aesthetic messages effectively. These collaborations not only showcase my modeling skills but also contribute to the success and visibility of the brands I work with. My reputation as a top model with a strong work ethic and creative vision has positioned me as a role model for aspiring models and a trusted collaborator for fashion brands. My success as a runway model and award-winning fashion model has likely transcended national boundaries at international fashion capitals, such as Dubai, which has allowed me to work with renowned designers from around the world and exposed me to diverse audiences and markets.

Does your work ever feel tedious to you? If so, how do you stay driven and motivated towards it?‌
I have a tremendous passion for my profession as a fashion model, and my work never gets tedious for me. I always stay driven and motivated with a clear vision and purpose. I define my career objectives, which involve setting and achieving milestones in my career, working with designers, and collaborating with brands, which give me a sense of purpose and direction. I surround myself with sources of inspiration by following trends in the industry and exploring new styles, which fuel my creativity and passion. I take care of my physical and mental well-being in order to achieve success in my career. I recognize and celebrate my accomplishments, whether it be landing a coveted show or winning an award, which reinforces my confidence, motivation, and sense of fulfillment. 

What are your hobbies and specific interests other than your profession?

    Prior to my modeling journey, I was working as a software engineer by profession. I am also currently a singer and guitarist by passion. As a youngster, I used to pursue various genres of vocals and dance as my secondary occupation.

    You have achieved so much in life, any specific advice you’d like to share with our readers to grow in life.

      As someone who has excelled in multiple fields such as fashion modeling, software engineering, and music, I encourage readers to define their goals and aspirations, both short-term and long-term. I encourage them to create actionable plans to achieve these goals and to stay focused and driven in the pursuit of success. By sharing my advice, experiences, and insights on personal growth and professional development, I would like to inspire others to pursue their passions, embrace challenges, and strive for success in various aspects of life. My diverse background and accomplishments serve as a testament to the power of determination, curiosity, and resilience in achieving personal and professional growth.

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