Deepa Sondhi Founder and Designer - Karishmadeepasondhi - The Success Today

Deepa Sondhi: Founder and Designer – Karishmadeepasondhi

Business Journey Her Journey
Share with friends!

Interviewed by The Success Today โ€“ A Digital Webzine

๐—ง๐—ฒ๐—น๐—น ๐˜‚๐˜€ ๐—ฎ ๐—ฏ๐—ถ๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.
Our label Karishmadeepasondhi started in the year 2014, which is a mother-daughter venture. We retail from our flagship store @ Club Road Punjabi Bagh, New Delhi. Our brand caters to bridal luxury pret and couture for women, we have our own manufacturing unit of skilled masters, kaarigars, embroiders pattern makers, etc. who work as a team and come up with handcrafted bespoke ensembles. Our forte is all hand embroideries using zari, dabka, crystals, stones, bugle beads, etc. Our signature style is originality as we move between stunningly crafted bridal wear and perfectly structured western statements.
Deepa Sondhi handles sales, marketing, production and media. Karishma has a great eye for designing as she graduated from ‘Parsons Schools of fashion’ New York. This label is a mother-daughter duo.

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐—ฎ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐—ถ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ณ๐—ถ๐—ฒ๐—น๐—ฑ?
When Karishma took up fashion designing, we were encouraged to start with our own label. Karishma, who handles the designing of our brand, has graduated from pearl academy of fashion, New Delhi and did her Master’s degree in fashion designing from ‘Parsons Schools of fashion’ New York. Karishma handles the design aspect, and I try to strike a perfect balance between sales, marketing, production, media, etc.

๐—ช๐—ต๐—ฎ๐˜ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—ผ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ๐˜† ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น ๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€/๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€?
We cater to both girls and women. Karishmadeepasondhi is for bridal, luxury pret and couture for an Indian woman who is modern and yet rooted in her culture and ethics. Customization is our forte as we do all in-house production. We are blessed with an excellent team of embroiders, kaarigars, masters, pattern makers, etc who are able to create any ensemble as per the client’s requirement. So, a client can opt for our creations or get a juxtapose of different embroideries with different silhouettes.

๐—ช๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—ฑ ๐˜€๐—ผ ๐—ณ๐—ฎ๐—ฟ ๐—ถ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†?
We started this venture in 2014, and in Sept. 2016, we participated in “New York Fashion Week”, which was a big feat as we showcased our collection parallel to all the big international designers. In March 2017, we landed doing “Delhi Times India Showcase Week” and Bollywood actress Zarine Khan sashayed on the ramp. In 2018, we were onboard with FDCI. Our first collection “Rasbhari” was showcased @ Amazon fashion week and Bipasha Basu was our showstopper. Bollywood celebrity Swara Bhaskar was our showstopper for our collection “Inayat” exhibited. @ Lakme India fashion week, SS’19. Actress Dipannita Sharma sizzled on the ramp for LMIFW 2019 for our collection ‘Chrysalis’.
Apart from this, we also cater to international buyers in U.S and Canada and also from pan India.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜๐—ถ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜€๐˜€๐—น๐˜†?
The cheerfulness and satisfaction of my clients make me passionate about my work and motivates me to work tirelessly. When I receive their messages of appreciation and thankfulness, the designer in me gets satiated. Also, the ever-growing desire to explore new sectors in designing like surface, treatment, embroideries, draping, etc always keeps us going. I feel the fashion industry has become very competitive and innovation is the need of the hour so, we need to keep ourselves floating and keep working on concepts that are out of the box.
If we talk about ethics, it’s also the workers and their families who thrive on this work that also motivates us to work harder and keep the show running.

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ป๐—ฒ ๐—ฝ๐—ถ๐—ฒ๐—ฐ๐—ฒ ๐—ผ๐—ณ ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ถ๐—ป ๐—น๐—ถ๐—ณ๐—ฒ?
One piece of advice would be as I mentioned, “where focus goes, energy flows”
Stays focused and
“Don’t be afraid to fail, be afraid not to try”, embrace failure but keep treading on your path to success consistently.

Connect with her :

Instagramโ€“ย deepasondhi20