Interviewed by The Success Today – A Digital Webzine
Could you tell us about yourself and your work?
Born in Mumbai, brought up in Indore and post-marriage residing in Barshi, Maharashtra. I have always chosen the roads less taken, carve my own path and stay driven. I always had the urge and vision of establishing my identity in the entrepreneurial world and with my spouse’s support I was able to initiate a small step towards my dream a couple of years back
I would like to call myself a strong-willed, determined, approachable, happy-go-lucky kind of person in my personal life but when it comes to work; discipline and consistency are the keywords I hold onto.
Initially, I worked under a brand for about a year to gain some business acumen in the world where I was about to set my foot and then after a year, I got an opportunity to participate in an exhibition. I invested all my savings in that exhibition and the response was beyond my expectations. So from there on I began my entrepreneurial journey with a lot of interesting stories and learnings.
How you and your service is helping society?
“Women are the largest untapped reservoir of talent in the world” –
An entrepreneurial mind always comes bearing solutions to the needs of the market or the rise of a new product. My idea was to introduce people to exclusive home décor stuff! This concept was absolutely new in Barshi and I knew that I will have to face a lot of interrogative eyes as women establishing their business in small towns is still not a cheerful subject for many. But I was ready to face those eyes and faces as transformation takes its own course of time.
Gradually when people began to appreciate the concept and quality of the products that I was dealing with; my husband and I thought of introducing another segment and we introduced te section for kids merchandise as well
And with that, the idea of building my own store paved its way
Today I have my own store which provides gifting solutions for almost everyone (males, females, kids, home, etc)
when you hear comments like “Hey Ankita you are an inspiration for me “ and “You encourage every woman u meet to create her own identity”
“your product quality is niche and so is your style of work” etc
When I commenced this journey, confidence, self-motivation, and dedication were my mantras to move ahead. I always encourage women to create a name for themselves in professional life and convert their passion into a productive source of income. , realize this fact that a woman is capable of balancing their career and family simultaneously. We, as a company, always focus on an ethical code of conduct and sell quality products at affordable prices. Another feather to my societal contribution is that i am an active member of an international women’s organization “the inner wheel club”. Currently, I am the editor of the inner wheel club of Barsi (2022-2023)
What is the USP of your work?
• Providing promising quality products at affordable prices
• Personal attention to every customer and order
• Uncompromised packaging
• Uplifting standard of living through our merchandise
• Our store focuses on a one-stop solution for all be it males, females, kids or their home
• Introducing some of the best organizing solutions through our products like watch boxes, cutlery holders, etc
• Adding a dash of cuteness and elegance in every corner of our customer’s home
• Quick dispatches
What are your vision and mission?
Vision: to become the priority and favourite brand in the minds and hearts of customers and to establish a global presence of our brand
Mission: create an active community of homescape customers and target all age groups. Making our brand a one-stop gifting solutions for all
What are your achievements in this industry?
• We have served more than 650 customers in a span of 3 years with their loyalty on our side
• We got featured in the prestigious“the business press” media and website
Does your work ever feel tedious to you? If so, how do you stay driven and motivated toward it?
I started this brand because of my affinity towards kid’s merchandise and home décor merchandise so I never find my work tedious but yes sometimes I do have to juggle with multiple tasks at the same time which occasionally makes it difficult to prioritize and stay focused on my work
Reviews of my clients and my manifestation board are what keep me driven in monotonous times.The mission and vision fuels my perseverance
What are your hobbies and specific interests other than your profession?
Singing, travelling, movies, and learning new things are some of my hobbies that keeps me engaged and productive
You have achieved so much in life, any specific advice you’d like to share with our readers to grow in life?
• When it comes to learning, I feel the world is your oyster.
• Choose quality over quantity
• Choose those ways and people who fill your heart with joy
• Whatever happens in your personal life, always bring your best version on the table as moments surpass but memories and words stay
• Work with zeal and dedication; rest if u want to but persistence and discipline in the right direction is the key to achieving your goals and ambitions in longer-term
• Stay true to yourself.
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