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Raghav Rajsoni | Founder & Designer at Art of Thewa 1761

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Interviewed by The Success Today – A Digital Webzine.

Could you tell us about yourself and your work?
Raghav Raj Soni is the founder and designer of Art of Thewa 1761. He feels that each generation brings something new to the family business, just as he did, who have exponentially expanded the company’s operations. Raghav loved growing up in a world of jewellery and craft. He took the initiative to start the company, Art of Thewa 1761, to display a unique piece of art ever since he saw how much his family gave to making such beautiful jewellery while growing up, he knew right away that it was something he wanted to be a part of. He had a knack for jewellery at a young age. Raghav believes his passion comes from spending so much time around beautiful jewellery crafted by his father and grandfather and helping out from a young age. As he always loved the creative side of jewellery, he began drawing his designs from the beginning of his college days, so he could always have a new one. He would then take his created designs to his father, PADMA SHRI Mahesh Rajsoni, who would give him ideas on how to improve them and explain what he needed to do before he begin the work on the final piece.

How you and your service is helping society?
Art of Thewa by Raghav is working towards reviving the dying culture of handmade products and celebrating centuries-old crafts within its folds. They believe that enabling the artisans to reach new markets and providing them with repeat orders will help make crafts a lucrative work option. There is a massive gap in the market for artisans like us to fill. So, this initiative of setting up a studio in Jaipur, the only place outside of Pratapgarh representing this ancient artwork, could save a dying art and cater to a global audience simultaneously.

What is the USP of your work?
Thewa Art-Coloured Kanch Par Sone Ki Karigari. The best thing to say about Thewa is- a piece of art that radiates the magnificence of royal heritage, upholding the luxury of ethnic vintage artefacts and jewellery and elates the heart of every woman who owns it with stately grandeur. Having its roots in the land of Rajasthan, an epicentre of romance, chivalry, art and culture, this exquisite art form was originally designed by the local goldsmith and has preserved its ethnic value since the Mughal Era. The generation of the goldsmith’s family that mastered and preserved the Thewa artwork-making process presents designs fashioned in gold that portray Radha Krishna themes and convey tales of courage and romance of mythical maharajas, flora and fauna, animal figures, Indian culture-Barat, etc. The Art of Thewa has gained recognition worldwide, with its creators honoured with national acclaim and international awards, including UNESCO. This art holds its place in various museums, including The Metropolitan Museum of Art in New York, The Victoria & Albert, etc. The store aims to nurture and bring varied dimensions to this treasured Indian handicraft of the 17th century, The Thewa Art. Our efforts are to bring this historic craft back to its former splendour in a manner suitable for current fashions and tastes.

What are your vision and mission?
The Art of Thewa wants to meet the ever-growing need for authentic and royal clothing designs. They think that jewellery has the power to be the one little thing that makes one feel unique, and keeping this in mind, they are going ahead and making timelessly chic and elegant pieces. They expect the store to make more amends with the overseas customers and design more items that the customers adore. At Art of Thewa, they seek to strengthen and differentiate the brand through unique, distinctive designs. They also began customisation to provide our consumers with the best possible service. The knowledge passed down from his father has succeeded him and is more valuable than he could ever explain!
They create a platform for all craftsmen where they can promote their craft, and they will support the handloom and handicrafts of India on the international platform.

What are your achievements in this industry?
Lt. Shri. Mahesh Rajsoni, his father, was an Indian Master Craftsman who specialised in the traditional art of Thewa. He was so dedicated to his artistic legacy that he received the Best Handicraft Craftsman Award. Mr Mahesh Rajsoni received the National Award in 2008 from Pratibha Devi Singh Patil (President of India) for Excellency in Thewa Art. It is awarded to recognise a person who has made a significant contribution in the field of- Indian handicrafts.
He was honoured by the government of India in 2015 with the Padma Shri, the fourth highest Indian civilian award.
Shri Mahesh Rajsoni received the Bharat Gaurav award in the British Parliament in London, UK, in 2018. And he is the only person who got to see the actual Thewa art piece set in the London museum.
Raghav always tried to keep walking in his father’s footsteps, and soon he received the honour of a Life Time Achievement Award for carrying on such an ancient art and keeping it alive by crafting exemplary state-of-the-art modern pieces. His brand, Art of Thewa, represents every form of Thewa Art product, aiming to have a colourful future with authentic touches in grip.
He was awarded the Golden Arc Awards in 2021 for phenomenal achievement as an artist, taking the artwork globally.

Does your work ever feel tedious to you? If so, how do you stay driven and motivated towards it?
If his work ever feels tedious to him, he tries to take a 10–20 minute break to shift his focus to something that gives him motivation and a good vibe.

What are your hobbies and specific interests other than your profession?
He likes to play basketball and football, which gives him a lot of energy.

You have achieved so much in life. Any specific advice you’d like to share with our readers to grow in life?
As a designer of this ancient art form, he believes there is a need to showcase our culture in international markets as well, and there is so much more to be explored and promoted in the art field. That is why he took this step to create the brand- Art of Thewa by Raghav Raj Soni.

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