Interviewed by The Success Today – A Digital Webzine
𝟭) 𝗧𝗲𝗹𝗹 𝘂𝘀 𝗮 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
Eventique Concepts by Reema Arora- is Delhi’s first kind of exhibition that brings together the best Designer to exhibit, the best of people to buy it and the best platform for people to know where fashion is going. I am a fashionista and an entrepreneur who paved the way for Eventique concepts- A fashion, jewels, lifestyle exhibition, that in a short span of time is almost everyone’s favourite.
𝟮) 𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗳𝗶𝗲𝗹𝗱?
For me, Delhi has always been a place that has two different aspects to shopping, the first being very street plus freestyle, while the other being super high end. Keeping that in mind, I thought of bringing an Exhibition that satisfies shopping needs for all. Be it masses or classes, I believe Women fashionistas at the last of day is really busy managing their professional and personal life. So one day, that provides her with all her fashion and lifestyle worries, is a must day for each fashionista
𝟯) 𝗪𝗵𝗮𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗱𝗼 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗶𝗱𝗲, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗮𝗿𝗲 𝘁𝗵𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝗰𝗶𝗮𝗹 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀/𝗰𝗹𝗶𝗲𝗻𝘁𝘀?
I started with a Boutique concept exhibition to test the market and its audience that will irradicate the possibility of my exhibitions not having an audience. Started with a personal network at The Flying Saucer Cafe, Nehru place on 23rd August 2013, the Exhibition was a small affair with 10 fashion Exhibitors. It was an instant hit and gave me a lot of boosts. Then I started organising a larger exhibition by moving to bigger venues from time to time. Now I bring 70 fashion designers all across India under one roof in five stars like Hyatt Regency, Hotel Ambassador, Leela Ambience Gurugram so that true shopaholic can shop the best of fashion, jewels, lifestyle together in one place. I take care of my genuine loyal customers by giving them the latest fashion under one roof.
𝟰) 𝗪𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝘀𝗼 𝗳𝗮𝗿 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
I always try to do different things, and definitely, I have evolved over time. I have held 38 successful shows till now at Hyatt Regency & more five stars hotels of Delhi in the last 8 years. I have taken my exhibitions in different parts of India and abroad too. I have brought the best of shopping in Dubai and hosted Fashion Trunk there in 2017. Not only this, but we also did Pop shop in Los Angeles, US in June 2016, With International countries also responding us to at their level best, we are now planning to go to more international locations. My Eventique concepts are all about embracing new trends from the most talented designers at affordable prices. I have recently become the General Secretary of Exhibition council of Delhi CTI by our health & Industrial minister of Delhi Mr Satyendra Jain Ji & CTI chairman Mr Brijesh Goyal Ji. And I promise to keep doing my job well. I have also been awarded the Women Achievers award for excellence in fashion & lifestyle exhibition in 2017.
𝟱) 𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘆𝗼𝘂𝗿 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘁𝗶𝗿𝗲𝗹𝗲𝘀𝘀𝗹𝘆?
Full support of my beloved husband Mr Jolly Arora and my two kids of age 18 and 13 keeps me motivated to work harder. A husband for whom a wife is not just a wife but also a best friend. All my life I have always been a content daughter, wife and mother. They all want me to follow my passion and motivate me to take my brand Eventique all over the world which keeps me going and working tirelessly.
𝟲) 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗼𝗻𝗲 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗹𝗶𝗳𝗲?
Be Passionate and do what you love. When you do something from the heart it has a different vibe and a path to success. The vibration of being who you are and doing what you love is magnetic. You will align everything you need with that energy.
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