MINUS THIRTY- THE SUCCESS TODAY

Gayatri Rattha, Founder & Shivanie Mirchandani, Co-Founder of Minus Thirty

Her Journey Startup Journey
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Interviewed by The Success Today โ€“ A Digital Webzine

๐“๐ž๐ฅ๐ฅ ๐ฎ๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐š๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐Œ๐ข๐ง๐ฎ๐ฌ๐Ÿ‘๐ŸŽ.

What began as an indulgence is now our passion. At Minus 30, we strive to recreate what we grew up enjoying. Memories of fun-filled decadence of our mothersโ€™ home-made chocolate ice creamโ€”fresh, free of preservatives, healthy and full of love – inspired us to do the same.
We make irresistible gelato with the finest ingredients. For those that prefer it, we have sugar-free and vegan options that are as good if not better than their counterpartsโ€” you have to TASTE IT TO LOVE IT!

๐–๐ก๐š๐ญ ๐ฆ๐š๐๐ž ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค ๐š๐›๐จ๐ฎ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐š ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ?

We grew up eating our mother’s ice cream ( she is a trained chef ). We saw her sending this to friends and realized quickly that they loved it. Decided to start a small business selling these ice creams, Gayatri went to Italy to learn and train in how to make gelatos. She came back from Bologna and we started the business.

๐–๐ก๐š๐ญ ๐ข๐ฌ ๐ญ๐ก๐ž ๐”๐’๐ ๐จ๐Ÿ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐ฒ๐จ๐ฎ ๐จ๐Ÿ๐Ÿ๐ž๐ซ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ/๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ?

All our ingredients are natural, we use no stabilizers/preservatives/emulsifiers in our products. Our regular gelatos have 30% less sugar than whatโ€™s available in the market and our vegan and sugar-free products are super low calorie and healthy – with no compromise in taste which is why you have to taste it to love it.

๐–๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐š๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ ๐ฌ๐จ ๐Ÿ๐š๐ซ ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ?

Weโ€™re a growing brand and have expanded past Delhi into Mumbai, Bangalore, Chennai, Dehradun and Goa. We now have distribution in over 150 stores in India with a presence in 13 states.

๐–๐ก๐š๐ญ ๐ฆ๐š๐ค๐ž๐ฌ ๐ฒ๐จ๐ฎ ๐ฉ๐š๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ญ๐ž ๐š๐ง๐ ๐ฆ๐จ๐ญ๐ข๐ฏ๐š๐ญ๐ž๐ฌ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐จ๐ซ๐ค ๐ญ๐ข๐ซ๐ž๐ฅ๐ž๐ฌ๐ฌ๐ฅ๐ฒ?

We love what we do! Who wouldnโ€™t love selling making/tasting and selling ice cream, Jokes apart we are bringing a clean, healthy product to the customer and we have an 80% repeat customer rate which is always pushing us to do better!

๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐ก๐š๐ ๐จ๐ง๐ž ๐ฉ๐ข๐ž๐œ๐ž ๐จ๐Ÿ ๐š๐๐ฏ๐ข๐œ๐ž ๐ญ๐จ ๐ฌ๐จ๐ฆ๐ž๐จ๐ง๐ž ๐ฐ๐ก๐จ ๐ข๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐จ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ญ๐ก๐ž๐ข๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ, ๐ฐ๐ก๐š๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ข๐ญ ๐›๐ž?

Do you what you love and the rest will followโ€ฆ